Consumer Goods & Durable Products Manufacturing worked example

Product Launch Readiness with launch failure severity of 20 score: a worked example

Push launch failure severity up to 20 score and the picture changes. This example computes every intermediate figure at that operating point. deciding whether a new SKU is ready for pilot build, production release, or retailer launch

The inputs for this scenario

  • Launch failure severity (impact if it ships wrong): 20 score (raised for this scenario; the documented default is 8)
  • Likelihood the launch issue occurs: 5 score (unchanged)
  • Difficulty of detecting the issue before launch: 4 score (unchanged)

Working through the calculation

  • Applying the documented formula (Product launch readiness risk score = weighted score from launch impact, occurrence, and detection difficulty) to the inputs above produces each figure below.
  • At this operating point the engine returns 10.75 score for product launch readiness risk score, the number this scenario is built around.
  • At this operating point the engine returns 20 score for launch readiness impact score.
  • At this operating point the engine returns 5 score for launch issue occurrence score.
  • At this operating point the engine returns 4 score for launch issue detection difficulty score.

How this compares with the baseline

  • Against the tool's baseline example, where launch failure severity sits at 8 score and the headline result is 5.95 score, this scenario comes in 80.67% above the baseline at 10.75 score.
  • It computes a single weighted launch-risk score from severity, occurrence, and detection-difficulty inputs so risks can be ranked. The value of this scenario is the size of the gap it exposes: that gap, priced out over a year, is the budget you can justify spending to close it.

Results at a glance

  • product launch readiness risk score: 10.75 score (headline result)
  • launch readiness impact score: 20 score
  • launch issue occurrence score: 5 score
  • launch issue detection difficulty score: 4 score

Run it with your numbers

  • Every input above is editable in the live Product Launch Readiness calculator, which recalculates instantly and can be shared with the inputs intact.

Last reviewed 2026-05-12.