Manufacturing Sales Engineering, Estimating & Quoting Operations worked example

Win-Rate Margin Impact at 99% target margin-protected win rate: a worked example

Push target margin-protected win rate up to 99% and the picture changes. This example computes every intermediate figure at that operating point. Use it when win-rate margin impact in manufacturing sales engineering, estimating and quoting operations needs a clean rate and gap-to-target you can put on a tier board.

The inputs for this scenario

  • Quotes won at or above target margin: 8 count (unchanged)
  • Total quotes submitted in period: 250 count (unchanged)
  • Target margin-protected win rate: 99 % (raised for this scenario; the documented default is 95)

Working through the calculation

  • Applying the documented formula (Win-rate margin impact rate = win-rate margin impact count ÷ total win-rate margin impact population × 100) to the inputs above produces each figure below.
  • At this operating point the engine returns 3.2 % for win-rate margin impact rate, the number this scenario is built around.
  • At this operating point the engine returns 95.8 points for win-rate margin impact gap to target.
  • At this operating point the engine returns 8 count for win-rate margin impact count.
  • At this operating point the engine returns 250 count for total win-rate margin impact population.

How this compares with the baseline

  • Against the tool's baseline example, where target margin-protected win rate sits at 95% and the headline result is 3.2 %, this scenario lands almost exactly on the baseline at 3.2 %.
  • It computes the percentage of total submitted quotes that were won at or above target margin, plus the point gap between that rate and your target win rate. The value of this scenario is the size of the gap it exposes: that gap, priced out over a year, is the budget you can justify spending to close it.

Results at a glance

  • Win-rate margin impact rate: 3.2 % (headline result)
  • Win-rate margin impact gap to target: 95.8 points
  • Win-rate margin impact count: 8 count
  • Total win-rate margin impact population: 250 count

Run it with your numbers

  • Every input above is editable in the live Win-Rate Margin Impact calculator, which recalculates instantly and can be shared with the inputs intact.

Last reviewed 2026-05-12.