Manufacturing Sales Engineering, Estimating & Quoting Operations worked example

Win-Rate Margin Impact at 68% target margin-protected win rate: a worked example

Suppose target margin-protected win rate falls to 68%. This page works the full calculation at that level so you can see exactly which result moves and by how much. Estimate win-rate margin impact for manufacturing sales engineering, estimating and quoting operations using production-ready inputs so teams can track KPI performance and decide whether corrective action is needed.

The inputs for this scenario

  • Quotes won at or above target margin: 8 count (held at the documented default)
  • Total quotes submitted in period: 250 count (held at the documented default)
  • Target margin-protected win rate: 68 % (the input this scenario stresses; the baseline uses 95)

Working through the calculation

  • The calculation starts from the formula this tool documents: Win-rate margin impact rate = win-rate margin impact count ÷ total win-rate margin impact population × 100.
  • Win-rate margin impact rate works out to 3.2 % at these inputs, and this is the headline figure for the scenario.
  • Win-rate margin impact gap to target works out to 64.8 points at these inputs.
  • Win-rate margin impact count works out to 8 count at these inputs.
  • Total win-rate margin impact population works out to 250 count at these inputs.

How this compares with the baseline

  • Against the tool's baseline example, where target margin-protected win rate sits at 95% and the headline result is 3.2 %, this scenario lands almost exactly on the baseline at 3.2 %.
  • It computes the percentage of total submitted quotes that were won at or above target margin, plus the point gap between that rate and your target win rate. When the numbers land here, the stressed input is the lever to work; the walkthrough above shows exactly how much each output recovers as it climbs back toward the baseline.

Results at a glance

  • Win-rate margin impact rate: 3.2 % (headline result)
  • Win-rate margin impact gap to target: 64.8 points
  • Win-rate margin impact count: 8 count
  • Total win-rate margin impact population: 250 count

Run it with your numbers

  • To rerun this with your own numbers, open the live Win-Rate Margin Impact calculator, set target margin-protected win rate to your actual value, and adjust the remaining inputs to match your operation.

Last reviewed 2026-05-12.