What counts as a submitted quote?

Count each quoted opportunity once, including its revisions. Count wins only from that same group, even when the orders arrive later, so a negotiated quote is not counted three times.

Where do estimating and sales hours come from?

Use timesheets or job tickets for estimator, sales engineering and follow-up time tied to those quotes. If only total department hours exist, subtract time on internal work first.

Why keep the confidence adjusted figure?

It weighs awards by how comparable their scope and award odds were, the basis V1 used. The plain win rate remains the headline because it comes from counts, not a judgment score.

How should I set a target win rate?

Start from your own history over several quarters, adjusted for the mix of work you want. A target far above that history usually means the qualified bid list, not the quoting team, is the real problem.

Contract Manufacturing, Job Shop Quoting & Make-to-Order calculator

Quote Win Rate Calculator

Measure how many submitted quotes turn into orders and what each win costs in estimating time. Enter awards, quotes submitted, estimating hours, qualification confidence and a target.

What this calculator does

The share of submitted quotes that became orders, with estimating hours per award and progress against a target win rate.

Formula used

Quote win rate = awards won ÷ quotes submitted × 100
Awards per estimating hour = awards won ÷ estimating and sales hours
Qualified awards per estimating hour = awards won × qualified confidence ÷ 100 ÷ estimating hours
Estimating hours per award = estimating and sales hours ÷ awards won
Win rate versus target = win rate − target win rate

Inputs explained

Awards Won: Submitted quotes in this group that became released orders, counted once.
Quotes Submitted: Distinct quoted opportunities in the group you are measuring.
Estimating and Sales Hours: Estimator, sales engineering and follow-up hours on those quotes.
Qualified Opportunity Confidence: Share of wins with comparable scope and realistic award odds.
Target Win Rate: Win rate the quoting team is expected to reach this period.

How to use the result

Best suited to reviewing a quarter of quoting results, setting a target win rate for estimators, justifying a narrower qualified bid list.
A quote revised and resubmitted can be counted twice if you tally submissions. The rate says nothing about the value or margin of the orders won.

Current U.S. benchmarks

The U.S. prime lending rate is 7.00% (Federal Reserve via FRED, 2026-10-02). Payback and financing math should start from today's rate, not a remembered one.

Common questions

What counts as a submitted quote? Count each quoted opportunity once, including its revisions. Count wins only from that same group, even when the orders arrive later, so a negotiated quote is not counted three times.
Where do estimating and sales hours come from? Use timesheets or job tickets for estimator, sales engineering and follow-up time tied to those quotes. If only total department hours exist, subtract time on internal work first.
Why keep the confidence adjusted figure? It weighs awards by how comparable their scope and award odds were, the basis V1 used. The plain win rate remains the headline because it comes from counts, not a judgment score.
How should I set a target win rate? Start from your own history over several quarters, adjusted for the mix of work you want. A target far above that history usually means the qualified bid list, not the quoting team, is the real problem.

Last reviewed 2026-10-01.